Lamborghini Loves Kanye West's 'Mercy' Anthem, "We Appreciate The Publicity"

News: Lamborghini Loves Kanye West's 'Mercy' Anthem, "We Appreciate The Publicity"

Tuesday, Jun 26, 2012 4:50PM

Written by Cyrus Langhorne

Rap star Kanye West is receiving love for his G.O.O.D. Music "Mercy" anthem for its frequent Lamborghini references with a company representative from the luxury whip line whole-heartedly co-signing the shout-outs.

According to a United States Lamborghini representative, the company even has a few Yeezy fans behind their corporate desks.

The folks over at Lamborghini don't mind how West and his crew used their brand in the brash song and video, the rep confirms. The single just broke into the Billboard Hot 100 chart's top 20 (currently No. 19) last week. The rep even admits that there are more than a few West fans in the office. But they don't expect to see sales of any of their cars to rise because of the track. "Most owners tell us they've had a lifelong love affair with the brand before they actually purchased their Lamborghini," says the rep. "This is another example of the use of a Lamborghini in various art forms. Communicating success, individuality and creativity are hallmarks of the brand." Of course, Lamborghini is not mad at that either. "We appreciate the publicity," the spokesperson says. "But more importantly, we hope Kanye has the opportunity to fully experience the exhilarating performance and technical innovations found in all Lamborghinis." (Complex)

On the record, there are multipl e Lamborghini references.

"Okay, Lamborghini Mercy, your chick, she so thirsty (Swirv)/I'm in that two seat Lambo with your girl, she tryna jerk me (Swirv) [Hook] ... Two-door preference, roof gone, George Jefferson/That white frost on that pound cake so your Duncan Hines is irrelevant/Lambo, Murcie-lago, she go wherever I go, wherever we go, we do it pronto." ("Mercy")

Last week, Ye and girlfriend Kim Kardashian were spotted pushing a Lambo in Paris.

With his girlfriend Kim Kardashian by his side, Kanye West dropped the top and hit the streets of Paris. The happy couple rode in style in a white Lamborghini Gallardo with the paparazzi in hot pursuit (Kim copped a black Lamborghini Aventador LP 700-4 for Kanye's 35th birthday). They were seen giggling as they grabbed ice cream at Hagen-Dazs with Kim's mother Kris Jenner. According to Miss Info, the G.O.O.D. Music chief will play two nights at Revel in Atlantic City, the same resort where Beyonc performed at in May, on July 5 and 6. Hot 97 will be giving away tickets starting Monday. (Rap-Up)

For his recent 35th birthday, Kardashian reportedly copped Yeezy a new Lambo.

What does the woman who has everything get the man who has everything for his birthday? If you're Kim Kardashian, you buy your boyfriend Kanye West a rare $750,000 Lamborghini. Ball so hard! Sources close to the couple tell TMZ ... Kim purchased the Lamborghini Aventador LP 700-4 in L.A. for her new BF, who's celebrating his 35th birthday today. But Kanye can't play with it yet because he's in Ireland on the Watch the Throne tour. So we're told Kim wanted to give him a taste of his gift -- so she took a video of the car to show him ... and we're told she's ! screenin g the video in person tonight on the Emerald Isle. So it's probably safe to say the car won't be Kanye's only present this year. (TMZ)

Check out the "Mercy" music video below: