Kanye West founds new design firm DONDA for 'amazing thinkers'
The rapper outlined his plans for the venture in a series of posts on Twitter this morning (January 5).
West said: "I have started a new company and I'm so excited about the name.... it's got the best name ever of all companies of all time!!!.... The name of the company is DONDA. (sic)
"DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas..."
He continued: "I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts... app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist.
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"DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford... I want to put creatives in a room together with like minds that are all waaaay doper than me.
"We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. To dream of, create, adverti! se and p roduce products driven equally by emotional want and utilitarian need.. To marry our wants and needs."
West also outlined plans to revolutionise the education system to better reflect the world in which adults live and allow children to "take majors starting in grammar school".
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"Help education," he added. "School systems were designed to turn people into factory workers. Schools should be designed to prep human beings for real life. Spike Jonze and I want to do a Summer school that tries new forms of cuuriculim.
"Instead of kicking kids out of schools for using there iPhones... why not promote it? Allow kids to use search engines to do test... like the real WORLD!!!
"Give kids the amount of test they would have in a year in one day but they have to get everything perfect... Some kids have better memories than others... what about emotional IQs..."
West then urged experts, including scientists and "top world designers", to get in touch with the company via contactDONDA@gmail.com
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