Theraflu Denies Forcing Kanye West To Change Kris Humphries Diss Track

Cold medicine company Theraflu has reportedly stepped up to deny speculation suggesting it forced rap star Kanye West and his label to change his new "Theraflu" record.

According to reports, there was never any pressure from Theraflu toward Ye's team.

The people at Theraflu insist they're not as stuffy as you think ... claiming they DID NOT force Kanye West to change the title of his new song. The song in question is "Theraflu" ... or WAS "Theraflu" -- Kanye retitled his Kris Humphries diss track over the weekend and it's now known as, "Way Too Cold." Rumors are swirling that Kanye buckled under legal pressure from the company behind Theraflu -- but both Kanye and the cold medicine people claim it's all BS. In fact, the Theraflu people sent us a statement about the situation ... telling us, "Novartis Consumer Health did not ask that the name be changed -- that request would be way too cold." (TMZ)

Ye officially switched up the track's name over the weekend.

West's label Island Def Jam issued a press release on Saturday to notify of the change, calling it a "creative decision." The company which produces the over-the-counter cold and flu remedy of the same name reportedly took issue with West's use of their brand, telling TMZ, "We in no way endorse or approve of the references or use of the image and likeness of Theraflu in this manner." (The Hollywood Reporter)

Earlier this month, Theraflu stepped forward to lash out at Ye's record.

Theraflu is speaking ill of Kanye West's new tune, "Theraflu." A company rep tells TMZ, "We in no way endorse or approve of the references or use of the image and likeness of! Therafl u in this manner." Kanye named the song after the cold medicine because he's so cold to his enemies they need a big dose. As you probably know by now, the song reveals Kanye's love for his new GF, Kim Kardashian. Theraflu reps did not say they would sue the singer, but their statement includes buzz words -- image and likeness -- that are often used in legal proceedings. And this is priceless. In the statement, the Theraflu rep adds, "Theraflu is an over-the-counter product used to help relieve cold and flu symptoms that millions of consumers rely on." Nothing to sneeze at ... (TMZ)

His name-dropping anthem also caught attention from New Jersey Nets owner Mikhail Prokhorov who came to his player Kris Humphries' defense.

West, whose blossoming relationship with Humphries' ex-wife, Kim Kardashian , has been grabbing headlines, declared his love for the reality star on the track. The song, which leaked April 5, features a cheap shot at Humphries. "Lucky I ain't have Jay drop him from the team," West boasts on the tune, inferring that he has enough influence over Nets minority owner and buddy Jay-Z to affect Humphries' future with the team. According to the Nets' principal owner, however, West can't touch Humphries. "Kris has nothing to worry about," Prokhorov said. "I support my players, and I'm on his side in this epic battle." Although Hova has gotten a lot of press indicating that he's an owner of the Nets, his stake in the team is minuscule compared to Prokhorov's. The Russian businessman, who's back in town after a losing bid for president in his native country, paid $200 million for 80% of the NBA team in 2010. Jay-Z reportedly purchased a $4.5 million stake in the Nets in 2004. (New York Daily News)

Check out the record below: